Framy Blog
iPhone Frame and App Store Video Size Guide
Co-founder, Framy
iphone frame size for app store listings — portrait and landscape ratios, export resolution, and how to frame your preview video for App Store Connect.
Getting iphone frame size for app store listings right prevents rejected uploads and awkward letterboxing. This guide covers the ratios and resolutions to use when you frame a screen recording for App Store Connect.
App Store preview basics
Preview videos appear on your product page above screenshots. They should be short, portrait or landscape depending on device class, and showcase core value in the first few seconds.
Framy handles the device frame compositing — you still need to capture the right aspect ratio before export.
Recommended canvas ratios
| Placement | Ratio | Framy preset |
|---|---|---|
| iPhone portrait preview | 9:16 | 9:16 |
| Landscape hero / iPad-style clip | 16:9 | 16:9 |
| Social cross-post from same capture | 4:5 or 1:1 | 4:5 / 1:1 |
When in doubt for iPhone listings, start with 9:16 portrait — it matches how most users browse the App Store on phone.
Export resolution
Framy exports up to 4K MP4 with audio preserved. For App Store uploads, 1080p or higher is typically sufficient; 4K gives headroom if Apple’s requirements change or you reuse the asset on a landing page.
Always verify current App Store Connect video specs before submission — Apple updates codecs and size limits periodically.
Framing workflow
- Record your app flow in the simulator or on device
- Open the App Store preview video maker
- Upload, pick iPhone model, set 9:16
- Export MP4 without watermark
- Upload to Connect and preview on device
Common mistakes
- Wrong ratio — horizontal recording forced into portrait without canvas planning
- Tiny UI text — readable on desktop, illegible on a phone mockup
- Watermarked exports — use a tool with clean free exports for store listings
Device model choice
Pick the iPhone generation your analytics show most among users. Pro sizes read premium for B2B SaaS; standard sizes feel approachable for consumer apps.
Summary
The right iphone frame size for app store previews is usually 9:16 portrait MP4, framed in a realistic device shell, exported clean without watermarks. Framy automates the frame step so you focus on the recording itself.