Framy Blog
How to Make a SaaS Demo Video for Your Landing Page
Co-founder, Framy
Make a SaaS demo video for your landing page — frame a screen recording in an iPhone or keep it 16:9, and export a clean MP4 free that lifts conversion, no watermark.
A short SaaS demo video for your landing page often converts better than another paragraph of copy — people believe what they can see working. This guide covers what to record, how to frame it, and which ratio fits a hero section, so you end up with a clean clip that earns its place above the fold. Prefer the tool page? Start with the SaaS demo video maker.
What a landing-page demo should show
Not a feature tour. Show the one outcome your product delivers — the "aha" moment — in 15–30 seconds. A visitor should watch it and immediately understand what they'd get. Everything else lives further down the page.
Mobile app or web app?
- Mobile product: frame the screen recording in an iPhone so it reads as a real app on a real phone. Vertical or a floating phone in a 16:9 hero both work.
- Web product: a 16:9 screen capture fits a hero section cleanly; you can still frame mobile companion views in a phone.
Step 1: Record the outcome
Capture the flow that ends in the payoff. Trim everything before the value starts.
Step 2: Frame it
Open the Framy editor, drop in the recording, and place it in an iPhone frame. Pick from 35 models — a Pro model tends to read premium for B2B SaaS. The SaaS demo video tool frames web demos in a MacBook or iMac; the iPhone video mockup maker does phone framing in the browser.
<!-- TODO: restore in-body image alt="A SaaS app framed in an iPhone for a landing-page hero" (missing /blog-media/saas-demo-video-landing-page/hero-frame.webp) -->Step 3: Pick the hero ratio
| Hero layout | Ratio |
|---|---|
| Wide hero, video beside copy | 16:9 |
| Centered phone, video as focal point | 9:16 or floating phone |
| Feature row further down | 1:1 |
Step 4: Export for the web
Export High quality MP4, no watermark. For a landing page, autoplay-muted-loop is common, so keep the clip short and make sure it reads without sound.
Tips that lift conversion
- First frame is a thumbnail. Make the paused first frame look good.
- Silent by design. Hero videos usually autoplay muted — show, don't narrate.
- Loop cleanly. A short loop keeps the value on screen continuously.
- Keep it light. Compress so it doesn't slow the page; a heavy hero video hurts more than it helps.
Why the frame helps
A bare screen capture in a hero looks like a placeholder. A framed device looks like a finished product, which is exactly the impression a landing page needs to make in the first few seconds. It's a small production step with a real effect on trust.
Next steps
Make your hero clip in the free iPhone mockup tool, then read How to Show Your App in a Hero Video on Your Website. More on the Framy blog.