How to Make an App Ad Video

A video ad has to show your app doing something useful in the first couple of seconds, in the right shape for the placement, and it has to look clean. This guide covers how to make an app ad video end to end: record, frame, size, and export, all in a browser.

Start with one flow, not a tour

The best-performing app ad videos show a single flow that delivers value fast. Pick the one action a new user cares about most and record just that. A tight 10 to 20 second clip beats a long feature tour, because most viewers decide within the first few seconds whether to keep watching.

Frame it so it reads as an app

A raw screen recording floating in a frame-less video looks flat. Placing your recording inside a real device shell tells the viewer instantly that this is a phone app, and it makes the ad feel finished. Framy wraps your recording in any of 35+ iPhone models, plus iPad and other Apple devices, and keeps the screen filled edge to edge.

Size it for the placement

Different platforms need different shapes. For Meta Stories and Reels use 1080 x 1920, for feed use 1080 x 1350 or 1080 x 1080, and for Google landscape use 1920 x 1080. Keep your key action and any caption in the center so the same clip can be re-exported across ratios without losing the point.

How to make an app ad video

1. Record your best 10 to 20 second flow on device or simulator (audio optional).
2. Open the Framy editor and upload the recording.
3. Pick the device frame and fill it edge to edge.
4. Set the size for your placement, starting with 1080 x 1920 for Stories and Reels.
5. Keep the core action in the center and add a short caption for silent playback.
6. Export as MP4. Audio is kept in the file. Low quality is free forever; high-quality exports up to 4K unlock via a bundle at $1.99 for 30 or $4.99 for 100, with no watermark ever.
7. Re-export at your other placement sizes as needed.

For layout and placement detail, see the app ad creative mockup.

Common mistakes

• Opening on a logo or splash instead of the value.
• Making it too long so viewers drop off before the point.
• Relying on sound when most feeds autoplay muted.
• Using one ratio for every placement, causing crops or bars.
• Exporting a low-resolution file for a paid campaign.

Bottom line

Record one strong flow, frame it in a real device, keep the action and caption centered, size it per placement, and export a clean MP4 with audio. That is a video ad that looks professional without an expensive editor.

Next steps

Make your clip in the Framy editor, get every placement dimension in App Ad Creative Sizes: Meta, Google, and Apple Search Ads, or read the full app ad creative mockup. You can put a video in an iPhone mockup in minutes.