App Ad Creative Sizes: Meta, Google, and Apple Search Ads

Every ad platform wants a slightly different shape, and using the wrong one gets your creative cropped or downranked. This is a plain reference for app ad creative sizes across Meta, Google, and Apple Search Ads, plus how to export each one clean from a single design.

The sizes that matter

Here are the placements most app marketers actually use:

• Meta Stories and Reels: 1080 x 1920 (9:16). Full-screen vertical for Instagram and Facebook Stories and Reels.
• Meta feed: 1080 x 1350 (4:5) and 1080 x 1080 (1:1). The 4:5 tall feed unit takes more screen space; 1:1 square is the safe all-rounder.
• Google Ads landscape: 1920 x 1080 (16:9). Used across the Google Display Network and app campaign placements.
• Apple Search Ads iPhone custom asset: 1320 x 2868. A full-screen portrait creative for the App Store search result.

Platforms update these specs, so confirm the current numbers in each ad manager before a big launch. Framy includes presets for all of the above, so you can set the exact pixel size instead of guessing.

Design once, export many

The efficient way to work is to design your core creative at the tallest vertical size (1080 x 1920), keep the key message in the center, then re-export it at the other ratios. Because the important content sits in the middle, it survives the crop to 4:5, 1:1, and 16:9 without losing the point. Framing your screen inside a real device helps every version read as an app rather than a flat graphic.

How to make each size

1. Capture your best screen or short clip.
2. Open the Framy editor and upload it.
3. Pick a device frame and fill it edge to edge.
4. Start with the Meta Stories preset (1080 x 1920) and place your caption in the center.
5. Export, then switch the preset to 1080 x 1350, 1080 x 1080, 1920 x 1080, and 1320 x 2868, exporting each.
6. Images export as PNG, video as MP4 with audio kept. Low quality is free forever; high-quality exports come via a bundle at $1.99 for 30 or $4.99 for 100, with no watermark.

For the full walkthrough and layout tips, see the app ad creative mockup.

Common mistakes

• Uploading a square to a Stories slot, leaving big empty bars.
• Putting text near the edges so it gets cropped across ratios.
• Using landscape 16:9 for a vertical placement or the reverse.
• Designing below the target pixel size, which softens the creative.
• Forgetting the 1320 x 2868 Apple asset and reusing a feed image instead.

Bottom line

Match the placement to its exact size: 1080 x 1920 for Stories and Reels, 1080 x 1350 and 1080 x 1080 for feed, 1920 x 1080 for Google landscape, and 1320 x 2868 for Apple Search Ads. Design once in the center-safe zone, then export every ratio clean.

Next steps

Set your sizes in the Framy editor, read the app ad creative mockup for layout detail, or if your ad is a clip, see How to Make an App Ad Video. You can also put a video in an iPhone mockup in a couple of minutes.